Fractional Business Partner for Indie Operators
I help solo founders turn their skills into sustainable income.One part business partner, one part operations lead.One goal: make your work actually work.
I work with founders and operators who are already in motion. You've proven your value. Now you need structure, support, and someone to handle the business side with clarity and precision.
The difference
- ✓
I don't just advise—I take on tasks that move your business forward
- ✓
Clear-eyed perspective to help you focus on what actually matters
- ✓
Proven systems tailored specifically to your reality
What I Do
I step in as a Fractional Business Partner, providing strategic and operational support across your business. You stay focused on the work only you can do—I'll help everything else run smoother.
Revenue Strategy
Offers, pricing, client targeting, and scalable models to maximize your earning potential.
Client Operations
Streamlined invoicing, proposals, contracts, and client onboarding processes.
Financial Hygiene
Organized bookkeeping, income tracking, and reporting to keep your finances in order.
Decision Support
Strategy calls, voice note reviews, and client deal reviews to help you make better decisions.
Productizing
Group programs, workshops, or services that scale beyond your direct time investment.
Founder Enablement
Tools, boundaries, and mindset shifts to help you step into the role your business really needs you to play.
When I started my entrepreneurial journey, I had no idea what I was doing. I was motivated to change the publishing industry to make it more equitable, but had no business experience and struggled to know where to direct my energy. Not only is Brian a valuable mentor, posing questions and providing invaluable support, but he also has the experience and credibility to provide direct, actionable steps for moving your business forward. Brian has helped me expand my business potential, focus on the most important work, and align everything I do to my core mission. I can't recommend him enough.
Sarah Gulish
Co-Founder & CEO, F-Flat Books
What You Can Expect
Hands-on help
I don't just advise—I proactively take on tasks that move the business forward.
Clear-Eyed Insight
Thoughtful outside perspective to help you uncover what's missing and focus on what matters.
Operational clarity
Proven systems and strategies tailored to your reality, not generic advice.
Who This Is For
I work best with experienced business owners who are in demand, in motion, and ready to clean up the chaos.
Ideal Clients
- Solo operators or small teams with established service businesses
- Currently in-demand with consistent clients
- Hitting a natural ceiling on growth
- Looking for operational clarity, not just ideas
- Ready to delegate the business side of your business
- Value execution over endless strategizing
Not a Good Fit
- Just starting out with no proven service or offering
- Looking for funding or traditional investment
- Wanting only high-level strategy with no execution
- Need help with personal organization, not business systems
- Seeking a full-time employee or traditional consulting
- Not ready to make operational changes
Most of my clients are solo operators or small teams who've built successful service businesses and hit a natural ceiling. They know there's more potential—if they can get out of their own way.
If that's you, we'll work well together.
How It Works
A simple, straightforward approach to help you achieve sustainable results.
Time Commitment
We start with a 90-day initial commitment to ensure we have enough time to implement meaningful changes and see results. This gives us space to identify patterns, test solutions, and build systems.
Investment
Starts at $1,000/month retainer with a 20–25% performance share of revenue I help create. Option to defer part of the fee in early months. No equity, no complexity. Just traction.
Results
Most clients see significant operational improvements within the first month and revenue gains within 60-90 days. Our partnership is designed to create sustainable systems, not quick fixes.
What the process looks like
Discovery Call
We'll discuss your business, goals, and challenges to determine if we're a good fit for each other.
Diagnostic Deep Dive
I'll review your current operations, finances, and client processes to identify the highest-leverage improvements.
90-Day Roadmap
We'll create a clear plan focused on 2-3 key initiatives that will have the biggest impact on your business.
Weekly Implementation
Ongoing support with regular check-ins, system building, and hands-on help with whatever moves the needle.
Review & Refinement
We'll evaluate progress, celebrate wins, and adjust our approach as needed to ensure continued growth.
About Me
I'm Brian Adoff—a founder, operator, and creative problem-solver with over 15 years of experience running small businesses. I've sold enterprise software, built service companies from scratch, and helped dozens of entrepreneurs clarify their offers, clean up their operations, and get out of their own way.
I'm equal parts strategic and scrappy. If you need someone who can see the big picture and fix the broken invoice template, that's me.
My approach is built on three core beliefs:
- The best business ideas are often the simplest ones
- Systems create freedom, not constraints
- Most founders already know what to do—they just need help doing it
Ready to Work Together?
I only take on a handful of clients at a time to stay focused and hands-on.
Email me at brian@getnecessary.co and tell me what you're working on. If it's a fit, we'll talk.
Send Email